No matter how many years you have spent as a telemarketer, it is important for you to have a contingency plan at all times before making those calls. Expect all sorts of questions to be thrown your way- legit or otherwise. Make sure you’re armed with cheat sheets, product experts, and informative links you can send after the call.
Don’t get caught ill prepared. Cheat sheets are great because the worst thing that can happen during a phone conversation with a prospective client is to get caught off-guard. Have all the answers to all possible questions and have them with you at all times. Everything from product features and benefits, competitive advantages, pricing, technical aspects, and so on. Have them printed in big bold letters and post them at eye level where you can easily see them. Make sure they’re concise enough (better yet if written in bullet form), or have the main points highlighted for easy reference. Without these cheat sheets, you may find yourself drowning, holding on to a few facts just to stay afloat and forgetting all the important details once panic and embarrassment set in. So don’t let this happen to you.
Befriend the Product Experts. It helps to be best buds with your product experts so they’ll be there to help you in times when you’ll need saving. Don’t panic when you’re bombarded with questions you don’t know or aren’t in your cheat sheets. Calmly tell them you don’t know the answer but know somebody who does and will get back to them soon as you have it. And make sure to add this info in your cheat sheet list so the next time you’re asked, you know exactly how to respond.
Impress with your follow-up item after the call. It can be as simple as an email with links to your website, a short video presentation or a sales literature about your product or service. Make it as brief and interesting as possible starting with the headline, because if the headline doesn’t grab you, there’s no chance they’ll get into the details. Being successful in cold calling, just like appointment setting services takes ample time for preparation, the right presentation and follow-up. Be an expert at these three and you can expect to rake in more clients than you’ve ever dreamed of.
Don’t get caught ill prepared. Cheat sheets are great because the worst thing that can happen during a phone conversation with a prospective client is to get caught off-guard. Have all the answers to all possible questions and have them with you at all times. Everything from product features and benefits, competitive advantages, pricing, technical aspects, and so on. Have them printed in big bold letters and post them at eye level where you can easily see them. Make sure they’re concise enough (better yet if written in bullet form), or have the main points highlighted for easy reference. Without these cheat sheets, you may find yourself drowning, holding on to a few facts just to stay afloat and forgetting all the important details once panic and embarrassment set in. So don’t let this happen to you.
Befriend the Product Experts. It helps to be best buds with your product experts so they’ll be there to help you in times when you’ll need saving. Don’t panic when you’re bombarded with questions you don’t know or aren’t in your cheat sheets. Calmly tell them you don’t know the answer but know somebody who does and will get back to them soon as you have it. And make sure to add this info in your cheat sheet list so the next time you’re asked, you know exactly how to respond.
Impress with your follow-up item after the call. It can be as simple as an email with links to your website, a short video presentation or a sales literature about your product or service. Make it as brief and interesting as possible starting with the headline, because if the headline doesn’t grab you, there’s no chance they’ll get into the details. Being successful in cold calling, just like appointment setting services takes ample time for preparation, the right presentation and follow-up. Be an expert at these three and you can expect to rake in more clients than you’ve ever dreamed of.