UNCLOGGING YOUR PIPELINE – ENTER PAY PER LEAD
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When you’re at home and the sink starts making funny noises, something is obviously up. The question is what could it possibly be? Maybe your faucet is about to give way and will soon bust free from your sink and you’ll find water all over the place. Or it could just be nothing more than a clogged pipe. Now a blocked pipe is something you don’t want. Everything at home must be good. Everything must function smoothly.
In the office it’s kind of a similar scenario. Your business must function like a well-oiled machine – it must be efficient and produce results. However, what do you think would happen when your sales pipeline is clogged? That means things will slow down because of the “blockage” making you less efficient and affecting your results. Well, that would mean it’s time for you to get your metaphorical plunger and tool kit so you can unclog your system.
One possibility as to what ails your sales pipeline is that it’s full of leads. That sounds like a good thing for your business, however, in reality, it may not. With the multitude of leads that you’re trying to process, only a handful of prospects actually move further along your sales cycle and convert. The rest? Well, they’re just there for you to make short contact with. Business lead generation brings you the leads you need, however, not all of them are actually useful for you.
Do you know what you need? Good leads. And when I say good leads, I’m talking about some high-quality ones that really work for you – ones that have higher chances of converting into sales, or better yet, are just a phone call away from signing a contract (although that rarely happens). These are the kinds of leads that you want in your pipeline. Why? Because they “flow” smoothly through it – they’re processed faster in a way – thus they don’t pile up.
We go back to the saying of quality over quantity. Sometimes what you really need is not more of something, but just a better version of it. In this case, you don’t need all the leads you can get your hands on. This is why a lot of companies sometimes turn to pay per lead when they want to find new prospects and be able to process those leads quicker. Less leads means less to work with, but higher quality means that you still have good chances of acquiring new business.
When it comes to business lead generation, a lot of businesses rely on third party providers. And it is also because of the numerous amount of leads that their providers generate that they find their sales pipelines chock full of leads, and then they find themselves scrambling to make sure that they sort through it all quickly so that the leads retain their freshness and they maximize the amount of prospects they contact in a span of time.
Pay per lead is a good alternative to lead generation because it allows you to have only the leads that you believe will turn out as positive. Also, you would no longer need to trouble with the leads that won’t convert, and thus you free up your pipeline and smoothen the process and rate at which you handle your sales leads. If you have a clogged pipeline, pay per lead may just be the metaphorical plunger you need.
Summary: A clogged pipe is unwanted. A clogged sales pipeline? Even more so. If that ever happens within your business, you need a solution – a metaphorical plunger, per se.
In the office it’s kind of a similar scenario. Your business must function like a well-oiled machine – it must be efficient and produce results. However, what do you think would happen when your sales pipeline is clogged? That means things will slow down because of the “blockage” making you less efficient and affecting your results. Well, that would mean it’s time for you to get your metaphorical plunger and tool kit so you can unclog your system.
One possibility as to what ails your sales pipeline is that it’s full of leads. That sounds like a good thing for your business, however, in reality, it may not. With the multitude of leads that you’re trying to process, only a handful of prospects actually move further along your sales cycle and convert. The rest? Well, they’re just there for you to make short contact with. Business lead generation brings you the leads you need, however, not all of them are actually useful for you.
Do you know what you need? Good leads. And when I say good leads, I’m talking about some high-quality ones that really work for you – ones that have higher chances of converting into sales, or better yet, are just a phone call away from signing a contract (although that rarely happens). These are the kinds of leads that you want in your pipeline. Why? Because they “flow” smoothly through it – they’re processed faster in a way – thus they don’t pile up.
We go back to the saying of quality over quantity. Sometimes what you really need is not more of something, but just a better version of it. In this case, you don’t need all the leads you can get your hands on. This is why a lot of companies sometimes turn to pay per lead when they want to find new prospects and be able to process those leads quicker. Less leads means less to work with, but higher quality means that you still have good chances of acquiring new business.
When it comes to business lead generation, a lot of businesses rely on third party providers. And it is also because of the numerous amount of leads that their providers generate that they find their sales pipelines chock full of leads, and then they find themselves scrambling to make sure that they sort through it all quickly so that the leads retain their freshness and they maximize the amount of prospects they contact in a span of time.
Pay per lead is a good alternative to lead generation because it allows you to have only the leads that you believe will turn out as positive. Also, you would no longer need to trouble with the leads that won’t convert, and thus you free up your pipeline and smoothen the process and rate at which you handle your sales leads. If you have a clogged pipeline, pay per lead may just be the metaphorical plunger you need.
Summary: A clogged pipe is unwanted. A clogged sales pipeline? Even more so. If that ever happens within your business, you need a solution – a metaphorical plunger, per se.