![Picture](/uploads/1/3/4/2/13429375/3984778.jpg)
As an outsourcing company, doing cold calls to generate tax consulting leads is no longer enough, you need to think out of the box every so often and do something creative that will really make an impact on your company, such as event marketing. It's taxing, it's tedious, and if you don't know how to do it right, it can be downright overwhelming. So here's a quick overview to show you that with the right planning and execution, event planning doesn’t have to be as hard as it seems.
Be inclusive-not exclusive during your planning stage. Get in as many people as you can because the more ideas you generate, the better. Also, be specific with the goals you want to achieve, specific objectives you ultimately want to accomplish after the event. Know how you are going to engage your attendees and carefully map out your marketing plan to encourage interactions leading up to the event. Nothing must be left out- branding, consumer rights, all the good ideas that can be told on every channel you're going to use. Most of all, avoid using the wrong channels. It's great to optimize social networks, so long as you are adding value to various communication channels, if not, just forget about it because it might just backfire on you.
Be inclusive-not exclusive during your planning stage. Get in as many people as you can because the more ideas you generate, the better. Also, be specific with the goals you want to achieve, specific objectives you ultimately want to accomplish after the event. Know how you are going to engage your attendees and carefully map out your marketing plan to encourage interactions leading up to the event. Nothing must be left out- branding, consumer rights, all the good ideas that can be told on every channel you're going to use. Most of all, avoid using the wrong channels. It's great to optimize social networks, so long as you are adding value to various communication channels, if not, just forget about it because it might just backfire on you.
![Picture](/uploads/1/3/4/2/13429375/4517055.jpg)
Engage your attendees all throughout the event. Make sure the actual event actually live out to its expectations. The experience has to be immersive, interactive, fun and informative all at the same time. This is your chance to make your mark and embed your brand into their minds. When they see your name and your product, they won't be able to think about anything else, much less your competitors. Go for something new, something fresh. AVPs, product demos, even games are great if it will help them see your product features and benefits.
Document your event and encourage feedback. Repurpose your content during the event and turn it into podcasts, blog posts, ebooks, and infographics and have it circulated in your social networks. When collecting feedbacks, learn to take the good with the bad. Whether the criticism is constructive or not, learn to take it in stride and answer in a polite and professional manner. Most of all, don't forget to thank everyone who came, everyone involved who made the event a success. A simple shout-out, a message of gratitude will go a long way. People love being appreciated. They always do.
Document your event and encourage feedback. Repurpose your content during the event and turn it into podcasts, blog posts, ebooks, and infographics and have it circulated in your social networks. When collecting feedbacks, learn to take the good with the bad. Whether the criticism is constructive or not, learn to take it in stride and answer in a polite and professional manner. Most of all, don't forget to thank everyone who came, everyone involved who made the event a success. A simple shout-out, a message of gratitude will go a long way. People love being appreciated. They always do.